Aldermore |
The Customised Fixed Rate Account

Aldermore’s embrace of British irreverence gives them an interesting approach to modern banking.

Their progressive customised fixed rate savings account (CFRA) hands their customers total control to set the term and interest rates themselves.

We decided that the humble penny-farthing would be a fitting visual metaphor for the launch campaign. With it’s traditional yet unmistakably irreverent British tone, it is not something you would ever think to ride, let alone customise.

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