Emirates |

Emirates opened up a nonstop flight between Dubai and Sao Paulo which takes just 14 hours and 40 minutes. So the idea was to find a character who could talk nonstop about Sao Paulo for the entire flight time.

Fernando Ferreira is our hero and rabbits nonstop for 14 hours and 40 minutes – no cuts, no cheats, no edits. You can watch the entire film or type in a specific time code, on the website, or via a humble MPU.

It is the longest ever advert done in one take, however the Guinness Book of Records would not recognise it as it didn’t run, in its entirety, on TV. Boo hiss.

– Cannes Lion Gold
– Clio Awards Bronze
– Creative Circle Gold
– Creative Showcase Winner
– One Show Silver & Bronze Pencils

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