To celebrate the launch of a new route between Dubai and L.A, Emirates gave everyone the opportunity to star in a short film.
The Exposure of Tom King is a short movie about blackmail and deceit, Hollywood egos and human relationships. The twist is the that movie had been shot in Los Angeles, but with absolutely no people in it at all. People from all around the world were invited to audition for a role via their webcam. The final movie had a global cast acting together in scenes, but without ever actually meeting each other.
The Hollywood casting director, Avy Kaufman (Brokeback Mountain, Capote, Sixth Sense, The Bourne Ultimatum) judged the webcam auditions selecting the lucky winners for the main roles.
– D&AD In Book
– Mouse Awards Silver
– One Show Merit