Emirates |
Twexican Wave

Emirates were an official partner of the 2010 FIFA World Cup in South Africa.

Twexican Wave was a competition¬†with very simple rules: footy fans from all over the world needed to register their Twitter profile picture (with arms aloft) and tweet #twexicanwave to join the current wave. If that wave become the longest one by the time the competition finished, they’re in with a shout of tickets to the final. If someone tweeted #twexicanwave without a registered picture, the wave is broken and a new one begins.

Hide Content