The Lib Dems asked for a fun viral idea and the Keynote speeches from Britain’s three core party leaders provided the perfect material.
So we chopped up the speeches of David Cameron & Gordon Brown into key words which allowed audiences to create alternative speeches they really wanted to hear. The twist being that for Nick Clegg and the Lib Dems, we limited their selection of words.
Audiences were then able to jam up the digital pipelines by sharing their mischievous speeches via YouTube and beyond.
– Revolution Awards Winner