Strongbow wanted a fun viral idea for their Spring/Summer sales push.
Queue, The Most Refreshing Pint. A microsite showcasing a gigantuous pint of thirst-quenching cider made up of a million sips.
Every time someone hit the ‘refresh’ button on their web browser the pint of Strongbow went down by one sip and as it went down prizes were revealed.
The pint was drained in two weeks, it was filled up again, and drained twice as fast.
– International Andy Awards Bronze