Virgin Bets |
Big Brother

Virgin Bets were branching out away from the more generic mainstream sports betting into other areas of entertainment, and in 2007 Big Brother 8’s eviction process made for en excellent betting subject.

The turnaround time for these ads was unbelievably tight. Eviction nominees were announced on Wednesday, Virgin signed off the topical idea on Thursday morning, we filmed and made the ad on Thursday afternoon and trafficked it on Friday ready for the show. Allowing audiences this amount of interactivity just when they wanted it, during evictions, meant Virgin stole a march on the usual crap betting ads we all see splurged over the internet.

A brave and bold move by Virgin.

Awards:
– Cannes Lion Gold
– Creative Circle Bronze
– Creative Showcase Winner
– D&AD In Book
– Mouse Awards Gold
– Mouse Awards Grand Prix
– One Show Silver Pencil

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