Domestos wanted something fitting to mark the auspicious occasion of World Toilet Day.
Flushtracker was a site which allowed people to enter their postcode and the time of their last flush. Using Google maps and treatment plant information, it tracked their flush’s route from toilet to treatment plant – a stark contrast to the 40% of the world’s population without sanitation facilities.
The campaign was picked up by radio, newspapers and TV raising the profile of World Toilet Day, and Domestos’ mission to eradicate bad sanitation.
– Creative Circle Bronze