Stuff that matters.
I’m into that.
Here’s a few charitable cherubs.
Tigers Alive Initiative
Turned Out Nice Again
WWF’s Tigers Alive Initiative is a large-scale conservation project set up in 2012 with a goal to double the world’s wild tiger population by 2022 – the Chinese Year of the Tiger. Back in 2010 it was recorded that as few as 3200 tigers were left in the world.
I helped create an introductory video to help launch WWF Malaysia’s ‘Tx2’ campaign to engage governments & NGOs.
The Great British Bee Count
Friends of The Earth
Turned Out Nice Again
Friends of the Earth needed some help to raise awareness of Britain’s declining bee population. I helped Turned Out Nice Again create an app encouraging fellow Brits to log all the bee types they saw around their neighbourhoods.
The campaign was hugely popular, picking up lots of great press with the BBC and The Guardian. It stopped 150 shy of 1,00,000 bee sightings – 3-times over the predicted figures. Thankfully bee numbers are now on increase. Hooray!
Buy Some, Leave Some
The Labour Party
Make It Red Collective
Responding to an open brief by The Labour Party to assist in persuading consumers not to panic-buy, ‘Buy Some, Leave Some’ was an attempt to do just that by using a friendly visual language familiar to supermarket shoppers, particularly those who are regularly on the look out for bulk-buying deals.
As well as a suite of ads we made some stickers to flyer around local supermarkets as a further reminder to be considerate and play nice.
Domestos / Unilever
Lean Mean Fighting Machine
Art Director / Designer
Bleach brand Domestos wanted an idea to help raise awareness for World Toilet Day.
Flushtracker was a microsite encouraged audiences to enter their postcode and the time of their last flush. Using Google maps and treatment plant information from across the world, their flush’s route was tracked from toilet to treatment plant – in stark contrast to the 40% of the world’s population without sanitation facilities.
The campaign was picked up by radio, newspapers and TV raising the profile of World Toilet Day and their mission to eradicate bad sanitation.
• Creative Circle Bronze
Icons & Stickers
These are a selection of icons and stickers produced as part of a brand toolkit for the charity Frontline AIDS:
And theses are some icons created for Save The Children to use across their brochures and reports:
Blogs & Microsites
Alongside Turned Out Nice Again I helped design various microsites and blogs for Unicef UK, WWF UK and Celtic Seas Partnership.
This is an idea to form a CIC / Charity – ‘Heading Heavy’ based on current the travesty of ex-footballing legends suffering with dementia due to the repeated heading of heavy leather balls. These players helped forge the modern game, playing for the love of the game and not for a huge wage.
Meanwhile heartbroken families of these ex-footballers are left picking up the pieces and it’s high time the Premier League and its footballing elite redirect some of their colossal earnings to those affected most.
Here’s Heading Heavy’s manifesto: