Less stuff is more.
Client:
Gaggle
Agency:
Make It Red Collective
Role:
Creative Director
A brand toolkit for TV production agency Gaggle, which included logos and marks for their holding company Collective Noun as well as their film production company Parliament. All the imagery was based around collective nouns of animals; a gaggle of geese and a parliament of owls. The geometric patterns and bright colour scheme have taken inspiration from artist Yinka Ilori giving a playful and contemporary aesthetic to this piece of branding.
Client:
Curated Collective
Agency:
Make It Red Collective
Role:
Creative Director
Curated Collective offer curated design services for brands, manufacturers and start-ups, looking to out-source part or all of their design function. Ultimately making brilliant design accessible to any brand no matter the size. They were after a sharp and striking, bespoke, high contrast, textural aesthetic for their identity.
Client:
Make It Red Collective
Agency:
Make It Red Collective
Role:
Creative Director
We were keen to explore different aesthetics for the different directors’ disciplines and push the collective personalities throughout our brand. And the albino weasel made a sweet mark for our social channel identity.
Client:
International Herald Tribune
Agency:
Lean Mean Fighting Machine
Role:
Art Director / Designer
A beautifully crafted internal passport brand book which explained International Herald Tribune’s unique unbiased, non-partisan positioning within the realm of global journalism, before their amalgamation as the international arm of the New York Times.
Other logos and identities
A lockup made for a Benefit Cosmetics pop-up chicken shop in London.
An identity created during Lockdown I for a client who started an online home delivery service – bringing together sustainably sourced local fish, meat and organic fruit sectors into a hybrid creature for the logo that represented all their sectors of produce.
An identity for a Spanish craft gin producer based in Mallorca.
A Calendar Sausage logo for a collection of new business postcard mailouts for Make It Red.
A logo for a charity idea based around ex football players from the golden age of football developing dementia from heading heavy leather footballs
An identity for a promotional online taxidermy game for Make It Red.
