Playful

Online Games · Interactive Ads · Websites

Here’s some stuff where
I’ve stuffed it, literally!
It’s all fun & games, right?

Stuff That!

Client:
Make It Red Collective

Agency:
Make It Red Collective /
Devona

Role:
Creative Director

‘Stuff That!’ was a promotional online taxidermy game where players could assemble and Frankenstein-up bespoke creatures to share with colleagues, friends and family.

Awards:
CSS Design Awards Winner
Awwwards Winner
CSS Winner – Site of the Day

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Simon’s Date

Client:
BT Infinity

Agency:
AMV BBDO / Athlon / Turned Out Nice Again

Role:
Art Director / Designer

I helped create a series of 80s-style arcade platform games housed on BT’s Facebook page to accompany their Infinity TV ad.

The game included 5 levels of challenges that included avoiding altercations with London buses, gnarly bulldogs and menacing traffic cones, lobbing cup cakes at busking saxophonists and whacking a creepy hippie with a yoga mat. As ya do!

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Bitesize Games

Client:
Mondelez

Agency:
Geometry Global

Role:
Art Director / Designer

Bitesize Games was a simple collection of 2-player games for parents and their primary school kids to enjoy as an after school activity.

The game was designed as a web app for Mondelez in Desktop and Tablet formats.

Speechbreaker

Client:
The Liberal Democrats

Agency:
Lean Mean Fighting Machine

Role:
Art Director / Designer

The Lib Dems were looking for a fun viral idea to help ignite their 2010 election campaign

Inspired by the likes of the wonderful Cassetteboy, the Keynote speeches from Britain’s three core party conferences provided the perfect material. I helped design a simple website where all three party leaders’ speeches were chopped up and displayed as single key words, allowing audiences to create alternative speeches via a simple drag and drop mechanism. The twist being that Nick Clegg had a limited selection of words so he couldn’t be stitched up.

Audiences were then able to jam up YouTube’s digital pipelines with mischievous speeches to then be shared across the social ether.

Awards:
Revolution Awards Winner

Twist Our Words

Client:
Channel 4

Agency:
Lean Mean Fighting Machine

Role:
Art Director / Designer

The success of Speechbreaker led to a commission from Channel 4 called ‘Twist Our Words’ where audience’s could create bespoke video idents from a library of C4 celebrities saying a single words and then upload these idents to be broadcasted during ad breaks.

CA Bots

Client:
CA Technologies

Agency:
Lean Mean Fighting Machine

Role:
Art Director / Designer

A sweet little set of interactive banners for CA Technologies and their anti-virus software.

Whenever your cursor strayed on to the banners the CA Bots rallied together to deal with the intruder. By using their individual special powers they protect ‘My Computer’ at all costs., destroying or repelling any viruses or malware that go near it.

There’s a mischievous and playful element of gamification in these ads that, along with a meticulous attention to detail, which became a hallmark in Lean Mean Fighting Machine’s campaigns.

Make It Red’s Website

Client:
Make It Red Collective

Agency:
Make It Red Collective

Role:
Creative Director

A fun parallax website for design collective Make It Red, helping to showcase their ethos, process and expertise.

And the Contact page had a cheeky albino weasel on it (Make It Red’s mascot) which we would periodically dress up for various calendar events, such as Wimbledon, the FIFA World Cup and the Tour de France.