Now I would exactly call myself an expert when it comes to the financial markets but I did manage to help get a penny-farthing into an ad for a challenger bank!
In all fairness to Aldermore, their embrace of British irreverence gives them an engaging approach to modern banking.
And their progressive Customised Fixed Rate Account (CFRA) hands business customers control to set the term and interest rates on their savings themselves.
So with it’s traditional, yet unmistakably irreverent British tone, the humble penny-farthing it is not something you would ever think to ride, let alone customise, making it a fitting visual metaphor for this particular bank account.
And on launch day we arranged
for a mini convoy of penny-
farthing die-hards to ride the
streets of London to help
promote Aldermore’s CFRA.