Stuff That!

Online Game • Social Ads • Print Mailouts

Who doesn’t love a bit of Taxidermy?

Stuff That was award-winning promotional online game created to help target and demonstrate to clients that it can be beneficial for them to chop up their own brand in order to reach horizons. The game itself acted as an icebreaking exercise for prospective clients, showing them that by looking at their brand from a different angle it enables them to see different possibilities and directions to reach and target new niche audiences.

Visual inspiration was taken from a medley of the weird, wonderful and macabre. Mythical characters such as Frankenstein, Dr Moreau, the Minotaur, Pegasus and Medusa along with Victorian games like Exquisite Corpse and Walter Potter’s taxidermy were all whacked into a creative grinder out of which spawned ‘Stuff That!’.

The super-talented Dan Wise helped with the animation and the game itself was built by Devona.

A nice diorama spot-gloss postcard was created as a sweet little new biz mailer. And the project received some nice press from Design Week too which is always a treat!

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